Digital marketing strategy and SEO

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A good digital marketing and SEO strategy (introduction) has to start before the domain purchase. In this article, we will look at some of the introductory questions and answers as well as some of the main objectives we need to set for the creation of a money site, a personal blog or a marketing blog like this.

This article can be of great help for those who want to launch a website in a specific niche or who for example need to position their Drop Shipping website.

Digital Marketing Strategy and SEO

Setting a target is fundamental for websites that want to be online stores in the short/medium term. Know how the niche where we want to settle, the keywords where money moves or in which we have a special interest in positioning ourselves works. I personally include these decisions in strategic marketing because, for example, in the case of an online store we would be talking about the marketing plan. This article is an introduction to the previous and basic strategic decisions, later on, we would have to deal with many topics, content marketing, design, site promotion, etc. If you’ve already been through these decisions, you might be interested in learning more about web analytics for blogs.

What keywords are being used in our niche?

This is the first step, long before the purchase of the domain, do we know the niche we want to attack? If we are already clear about the sector we have to look for the keywords that are being used.

Know the keywords used by the competition

This is something relatively simple, just look at which keywords the competitor is using (we enter the website of our competitor or competitors and right click: “see source code”), so we can know which are the H1, H2, title, description,…, which will give us very important clues when it comes to knowing the keywords. We must also use GOOGLE to show us which are the searches that are made. Here it is very important to search for incognito keywords so that Google does not take into account previous searches or geolocation.

Keyword density analysis
Another option is to perform a keyword density analysis of websites like this one:

A practical example of an advertising agency

Example: We want to set up an advertising agency and we need to know how searches are done in the main search engine. Just open the browser incognito and try…Google helps us to know if the search contains prepositions (en, de,…) or if the majority of searches are done in singular or plural. In this sense, Google provides us with some very valuable information that we should know before purchasing the domain and designing the site.

In our example, we see how putting “ad agency” and placing the cursor on the Google space informs us that the search contains a preposition and that it is mostly done in the plural so that it would look something like this: “advertising agencies”.

On the other hand, we see how it includes localization which means that we will have to take into account the geolocation for this type of business, web or blog.

Trick to ensure the high competence of a term
Tip: If in the search we do with certain keywords we find ads on Google Adsense is that we are in a niche that gives money to Google, therefore the interest in positioning ourselves in one of those words will be evident.

Branding or perfect mastery?

Once we are clear about our niche and therefore our keywords, which are going to give us money in the long term, we must ask ourselves if we want to brand or if we want an exact domain. Both decisions have positive and negative aspects, we must assess what best suits our marketing project.

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